Y.Bhg. Dato’ Dr. Lim Sin Boon (Dato’) is the Founder and Chief Executive Officer of GoodMorning Global since 2008, a multi-grain based manufacturing and trading company. Dato’ has more than 20 years of experience as a marketer and entrepreneur.

Title: Dato’ awarded “Darjah Indera Mahkota Pahang” by KDYMM Sultan Pahang on 18 October 2013.

Education: Dato’ obtained a Honorary Doctorate (Honoris Causa) of Humanities degree from Southwest State University on 1st of October 2020. He is also an avid believer in personal and social responsibility. He is an Area President in St. John Ambulans Malaysia, President of Kiwanis Club of Kluang and Honorary Advisor of Persatuan Bekas Penuntut SJK(C) Pa Yai.

Dato’ was also a winner of Asia Pacific Top Chief Executive Officer Award in year 2009, and also a “Leader of Health Food Industry” by The Malaysia Book of Records in year 2016.

Dato’ does not presently hold any other directorship in public companies and listed corporations.

Current Position and awards in NGO

1) St John Ambulans Malaysia, Kawasan Pantai Selangor Position The Vice President of St John Ambulans Malaysia, Kawasan Pantai Selangor 2010-2014 The Deputy President of St John Ambulans Kawasan Pantai Selangor 2014 In recognition for his service to St John, Dato Dr. Lim Sin Boon was awarded the following:
i) In-house Award Grade 4 in 2012 Grade 2 in 2015
ii) International Award Her Majesty the Queen, the Sovereign Head of the Most Venerable Order of the Hospital of St John of Jerusalem sanctioned Dato’ Dr. Lim Sin Boon as a Serving Brother S.B.St.J, in 2015

2) Kiwanis The President of Kiwanis Club of Kluang 2015-2016

3) Schools Honorary Advisor For the past few years, he has been graciously sponsoring the school activities and school learning facilities. In appreciation to his selfless contribution, he is appointed as the honorary advisor of the following schools: i) SJK ©Pa Yai, Kluang ii) Chong Hwa High School, Kluang